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Use of various internet-based systems have led to an exponential growth of data across all sectors, and Big Data is turning out to be a useful. Gartner IT Glossary defines Big Data as high-velocity, high-variety and high-volume information assets that involves innovative and cost-effective methods of processing information for better decision making, process automation and … Continue reading “Big Data Analytics and Its Impact on Logistics”

Search Engine Optimization or SEO is the method of driving traffic to the website from organic, natural and non-paid search. It emphasizes on website visibility on major search engines like Google, Yahoo and Bing. Be it large enterprises or startups, all need to invest on SEO to improve their ranking in the organic search result, … Continue reading “131 Absolutely Free SEO Terms Every Digital Marketers Should Know”

Social media has changed the marketing practices of businesses. It has lent voice to the customers where they can express their view about the brands. Nielsen has estimated that in the United States alone, almost 80 percent of 255 million internet users can be reached through social media platforms. So, brands need to hear the … Continue reading “Free 9 Powerful Social Media Tools for Monitoring”

Cloud is making headlines now. Across different industries, cloud has revolutionized the operations, by streamlining processes and providing real-time information. When all sectors have embraced cloud solutions then how can Logistics be left behind! The sector harnesses the power of increased data flow, integrated communication and real-time analytics for effective logistics management. Cloud logistics provides … Continue reading “A New Online World of Real Time Cloud Logistics”

Mention a brand name to someone and the next thing that the person will do is search it on the search engines. With more than one billion names searched each day, it can be expected that the targeted customers will surely search the name of your brand, online. On the online platform, anyone can communicate … Continue reading “Ultimate Guide to Online Reputation Management for Creating Brand”