Digital Transformation is the buzzword now. Be it a panel discussion, a keynote presentation or a webinar, the message that transformation is inevitable is, in fact, resonating clear and loud if you’re to survive in this digital world. But only some people have wrapped their head around this buzzword. Most think that it predicts moving … Continue reading “9 Emerging Digital Transformation Trends of 2017”

Social media is a catalyst for driving sales in the retail sector. It is an effective marketing tool that adds value in the different stages of the sales funnel. Be it strengthening the brand awareness, connecting with the target audience and creating a buzz about the product social media plays a major role. In comparison … Continue reading “Time to Use Social Media Analytics for Retail Transformation”

Internet of Things (IoT) is an emerging ecosystem that connects devices, people, data, products, and services. The combination of forces- Smart devices in the form of wireless networks and sensors, Big Data and Fast connectivity are the driving forces of this emerging technology. The wave of IoT is disrupting the traditional way of business, creating … Continue reading “Importance of IoT in Retail for successful Business Transformation”