The eCommerce landscape is changing. Customers can now choose their shopping terms, locations and time and expect a personalized experience throughout the process. They have multiple avenues to research about a product, compare features and price, purchase and give feedback. Purchasing services or products is not a simple process anymore as channels like the web and mobile have come into action. Customers are now empowered in terms of shopping methods, time and location. So, businesses need to implement Enterprise B2C solution and improve customer experience to get an edge in the competitive global landscape. The enterprise level solution helps businesses to cope with the changing eCommerce patterns and customer behavior.
Power has shifted from the brands to customers as they have improved access to resources for sharing their shopping experience. The surge in social and mobile technologies have also fueled this shift. Entrepreneurs need to get rid of redundant processes and align internal operations with centralized systems and analytic tools that connect different touch points. They need to analyze the customer behavior to improve the user-experience, and grow a loyal customer base. Relevance and personalization are two important driving forces for any B2C eCommerce business. An Enterprise B2C solution aims at best-in-class experience to customers by streamlining the processes.
Enterprise B2C solution by iMorphois aims at improving the conversion rate and decreases the rate of shopping cart abandonment. You can have access of accurate and comprehensive data of the target customers and utilize the same for decision-making.