In the virtual world, each post, like, comment or share creates a reputation for a brand or business. When a user mentions the name of a brand or business, voices opinion or reviews it, the reputation is built. Everyday brands lose hundreds of customers due to false news, negative reviews and comments appearing on forums and social media. Online reputation is important for individuals, brands and companies, in-short, whoever have a web presence. Online Reputation Management (ORM) improves the reputation of the brand across the virtual media by eliminating the negative comments, reviews and comments. It improves the credibility of a company and instill trust in customers.
If search engine shows negative result for any brand, it will result in missed opportunity due to the poor reputation. Social media is a perfect platform for building a brand image and boost customer loyalty. Reputation of brands change the purchase decision of the customers. Negative comments or blog posts across different channels affect the brand and business, so it is important to have the reputation monitored to mitigate the negative reputation. With the exponential increases in the number of online users, reputation management will gain more prominence. Online Reputation Management aims at analyzing a brand’s presence online and protect it.
Online Reputation Management and Branding services by iMorphosis monitors the search results of a brand, optimize the content and improves the reputation of a brand. We are equipped with the tricks that will neutralize the negative comments, repair them and highlight the positive image of any brand.
