What do Nike, Paul Smith, Olympus, Bulgari, Ford and Samsung have in common? All these brands have their websites built on Magento. Now, this should not be a surprise, as according to a research conducted in May 2015, Magento has a market share of approximately 30 percent, which makes it the Best open source Platform for eCommerce among the thirty leading eCommerce platforms.
In last one decade, there has been a phenomenal increase in the number of open source eCommerce platforms but Magento still rules. Unlike the other open source platforms, Magento aimed at developing eCommerce websites since its inception. It is a PHP based eCommerce platform that has stood the test of time and is standing tall.
There are three versions of this open source platform:
- Magento Enterprise Edition
- Magento Community Edition
- Magento Go
This open source platform scores high on different parameters. It is well-suited for large-scale online stores and to develop high-end online stores. Different features of this open source platform empower merchants or businesses to scale up their eCommerce website as per the requirement. As it can earn the entrepreneurs high return on the Investment, it has turned out to be a reliable solution for eCommerce. Core features of this open source platform that make eCommerce development a breeze
- Customer segmentation
- User dashboards
- Supplier and shipping management
- Inventory Management
- Capability to upsell and cross sell
- CMS option
The figure says it all
Various statistics and research findings reveal that Magento is truly the Best open source Platform for eCommerce. An analysis of Google Trends for the time-frame January 2010 to July 2013 shows that Magento is way ahead of the other open-source counterparts. The findings of a consulting group based on the interview of merchants who have migrated to Magento from other eCommerce platforms reveals, that this shift has resulted in a rise in annual sales.
As per BuiltWith, top eCommerce websites are developed with Magento. Another eCommerce survey, conducted in April 2014 discloses that for four consecutive years Magento continues to be the leading eCommerce platform. Owing to this research data there has been a remarkable increase in the number of websites opting for this platform.