To sustain in the competitive ecosystem, retailers need to embrace digital transformation for better communication with customers. Internet of Things or IoT is now the major driving force for the retail industry to transform how customers interact, communicate and research about brands and products. To address these challenges, iMoprphosis, a Kolkata based IT consulting company, will launch IoT solutions for the retail industry in January 2017.
The company has a comprehensive approach for the solutions it provides to enterprises. Amalgamation of domain expertise, adherence to quality assurance and best practices help in simplifying the complex process to scale up and digitalize the operations. Data generated by this solution will help retailers to match with the changing digital landscape and customer expectation. This solution will respond to the growing need of the same in the retail industry.
A spokesperson of the company said, “Our solution will aim at improving customer relationship, by providing personalized service on the basis of their shopping histories. The software will combine the IoT generated data and customer history to identify a pattern and create an improved shopping experienced. Retailers often lack the visibility of stock availability, or a track of products that perform better. Our solution will track, monitor stock based on real-time data and help in understanding the performance.”
While emphasizing on the benefit of the solution, the technical head of the company added, “We aim to provide industry specific solutions to ensure better returns for the businesses. The innovative solution we provide can scale up the operations of retail companies are cost-effective and deliver positive outcomes. Throughout the process we ensure adherence to the quality standards and there is no compromise on the data security. Retailers can rely on our solution to get real-time insights.”
The retailers can explore opportunities and build a store with the help of a suite of innovative technology. Already the market leaders have initiated the process of integrating IoT into their existing system and it has resulted in empowering customers like never before. The company has a team of skilled developers, designers and analysts who utilize their domain expertise to create solutions that will add value to the businesses and bring about a positive growth.