Social media has brought about a sea change in the arena of customer relationship. Communicating with the brand is now easy for online community as they can share their experience, be it bad or good on the social media platforms. Social media monitoring often referred as social listening by the experts is important as it helps to know what others are speaking about your brand and lets the business react to the feedback and complaints. You will get a qualitative data and real-time insights about the sentiment of customers about the brand, their reactions and implement the findings to formulate business strategies. It is an essential means for improving the ROI.
However, social media monitoring is not restricted only to reputation management of the brand but, assessment of prevalent trend and attitude of customers towards the company. With regular monitoring, businesses can identify the key influencers, with whom they can develop a relationship. For any social media marketing campaign or public relation event, monitoring and analysis plays a significant role. To build a better relationship with the customers, it is important to listen to them. Another benefit of monitoring is that you can get insight about your competitors. It is an effective method of addressing issues before those turn into a catastrophe and damages the brand reputation.
Social Media Monitoring and Analysis by iMorphosis emphasizes on listening to the conversations on social networks that has your brand or business mentioned in it. We use the best tools that monitor the brand mentions, engagement of target audience and track the competitors.