Starting up and running a small business (SME) is not easy!
Even if you have the skill and knowledge, it takes a huge amount of time and push to give the obliged consideration regarding all parts of your business.
You need to create a website, get leads, convert leads into clients, create products, and so much more. At one point you will realize that you can’t do everything yourself, and at this point you’ll require some assistance.
Sometimes, you can hire people, but the more cost effective and practical option is to opt for a product like a software to reduce the workload. These come handy, especially when you are developing the website for your business.
For most organizations/businesses, developing a website from the scratch is an uphill task in terms of time and money. Instead of spending thousands of dollars and weeks for one website, an easy resort is WordPress.
Yes, WordPress! It offers both flexibility and various user-friendly features. And, if you want to extend the functionality, then just install the WordPress plugins. There are tons available. Since the emphasis is on internet marketing, below-mentioned are the plugins intended for the same.
Download this checklist of 26 free WordPress Plugin that increase profits and save time.
Well, the plugins are segregated into 5 sections:
- SEO Related Plugins
- Plugins to Speed up the Site
- Plugins to get more leads
- Content marketing related plugins
- Plugins to help you sell products
Before we jump into these, just a word of warning: plugins are tools, and they can also hurt your website. Installing many might have a significant impact on the security and loading speed, so use the only ones you need.
Yoast is one of the most popular names when it comes to SEO and WordPress. This plugin serves as an all-in-one SEO plugin that makes handling the basic aspects of SEO.
Important Features:
- Once installed, it will be shown as a new menu on the left panel under the head SEO. On this panel you can navigate to a different setting for your Yoast SEO.
- In the “Titles and Meta” section, you can set how you want titles to be displayed on your posts.
- You can use this section to change the default settings so that only the title of post is visible.
- This plugin also has a sitemap section and to enable the functionality, check the top box and then save the page.
- The bulk editor could be useful if you’re updating a large number of titles in an older site.
With the Google XML sitemap plugin, you will generate the sitemap and then submit it to Bing and Google Webmaster Tools. This plugin will automatically update your sitemap as you publish any new content.
Instructions:
- Install the plugin
- Once installed, click on the plugin’s settings
- You’ll see a screen, unless you have a special situation, the default settings will suit your need
- The sitemap URL is the one you need to submit.
You can use this plugin to insert internal links automatically into your content by using keywords and phrases that are relevant with the particular URL.
Note: If all you do is constantly link one or two-word phrases (like SEO or WordPress), you can be penalized. Always include as many three-word (or longer) phrases for each URL you enter.
This is an all-in-one local SEO plugin, and it’s a pretty good one. The free plan is perfect for small websites, but it will be easy to see if it’s worth upgrading.
Important Features:
- All basic local SEO settings
- Keyword rank tracking
- Competitor analysis
- Sitemap generator
- Web analytics
This module frequently examines your site for broken connections. On the settings page, you can indicate how regularly will do so. If it finds a broken connection, it will send you an email notice of where and which connection is broken (enter your email on the settings page). You can then settle it before numerous individuals click on it.
It’s, by far, the best spam security module for WordPress. It naturally gets a strangely high rate of spam remarks and moves them to your spam remark box before you even see them.
Guideline:
- Once you’ve introduced the module, you’ll have to get an Akismet permit.
- Under “settings” in the left side menu of your dashboard, click on Akismet, and click on the key to download API in the primary window
- You’ll require a WordPress.com login to continue (make a free one on the off chance that you don’t have one as of now).
- Finally, you can pick your arrangement. On the off chance that you pick the essential arrangement (enough for most locales), you can “name your cost.”
W3 Total Cache aims at improving speed of the page speed and user experience. With this instead of downloading the whole page content each time users can visit a page on your site, you can store a couple of static records in their program.
This module will help you to streamline your pictures by stripping ceaselessly all garbage information without influencing picture quality.
Vital elements:
- Once you introduce the module, you can physically streamline any photo by going into your media library and clicking “advance” or “re-enhance”
- For some photos, you can diminish the record size by 80+%.
- If you don’t want to experience all your old pictures one by one, so you can utilize the mass highlight.
As the name suggests, the BackupBuddy module helps you to make reinforcements of your site. In expansion, you can utilize the module to re-establish those reinforcements with only a couple of clicks.
If you need to stop spammers consider this Captcha module. Once empowered, it includes a straightforward Captcha or ability testing question to the areas of your site that you choose. Also, on the off chance that you have a site where clients can enroll, you may need to add a Captcha to your enlistment and login pages.
This module emphasizes on repetitive data that is being kept around for reasons unknown. You can choose precisely which reinforcement information is erased and run the module physically utilizing the catch as a part of the setting board. What’s more, you can set it to auto-run so that you don’t need to try and consider it later on.
Sucuri is a no reservation one security module and will do everything most WordPress destinations need. It persistently screens your site for malware furthermore has a firewall add-on. You can pick between two arrangements: free and paid. On the off-chance that your business is worth a huge number of dollars (as a base), it merits spending a couple bucks on this plugin to be ensured.
It coordinates specifically into your MailChimp or other real email supplier account. In case you’re going the minimal effort course, this module is a decent alternative. When you associate the module, you can make the same number of various downloads as you like. You get a short code that you can put in your content to make a catch. At the point when a guest clicks it, a pop-up will show up requesting their email address. When they give it, the module will take them to the reward page.
OptinMonster is one of the least expensive premium pop-up choices accessible, and it can be integrated directly into WordPress. You can arrange pretty much all aspects of the pop-up, down to when it shows up and what it would appear that
In case you’re searching for somewhat more effective pop-up arrangement, this module may work for you. It’s got all that you require in a pop-up module, including split-testing. It’s additionally genuinely simple to modify your pop-ups.
LeadPages, is preferred by numerous top bloggers. It is a bit costly than some other choices. You additionally access more instruments, for example, LeadPages point of arrival developer. This instrument makes it truly simple to make a snappy, high-changing over point of arrival.
On the off chance that you require a straightforward contact form that will dependably send you messages from your guests (drives, media, and so on.), is essential. Once introduced, it’ll appear as a “Contact” menu alternative, where you can choose “include new” to make another form. You can tap the field catches to include or expel structure fields. Most structures will look plain.
TweetDis is a module that permits you to make an interactive connection or catch so that your guests can without much of a stretch Tweet your message. It has a couple of various choices. You can make a container tweet or you can make an inline Tweet so that guests can simply tap on existing content in your substance. Inside the module settings, you can adjust a few diverse topics to your preferring. These inserted tweets expand the number of shares you get, and they likewise separate your substance pleasantly.
Disqus is a gorgeous remark module. Some vital elements:
- It counteracts spam (no Captcha or Akismet required)
- Its speedy/simple for clients once they begin utilizing it
- You can even now direct in the event that you have to
- Clients can get notices of answers and different reactions
It’s exceptionally easy to make them keep running on your site. Just introduce the module, and sign up for a Disqus account.
Facebook Comment for WordPress is a decent Facebook remarking framework. The potential drawback is that individuals without Facebook accounts cannot insert their remarks. Setting it up is simple—simply introduce the module. You will, be that as it may, need to acquire a free Facebook application ID.
This is one of the least difficult free modules you can use to add social sharing catches to your site. The symbol alternatives for the free version are genuinely constrained, however, they’re still quite appealing.
TablePress is a decent module to rapidly make an appealing table. Once introduced, it’ll appear as another menu alternative: “TablePress.” Use the choices along the top or side to make another table, or import a table. You can import table right from a spreadsheet. You can alter the cells, shroud whole lines or segments, apply custom CSS, and change other table alternatives (like sifting accessibility)
The CoSchedule module lets you effectively see what you have booked to post on online networking sites and plan posts also. Once introduced, it’ll appear as a sparkly new logbook choice in your WordPress dashboard. The logbook demonstrates to you each online networking post that you want ready for a given time period. You can alter them, duplicate them, and drag them around.
eCommerce Product Catalog
This module helps you to list items on an essential WordPress eCommerce site. You can include an item to your site utilizing the module and afterward show it in different parts of your site. You can effectively set up together alluring item pages. You can likewise have a solitary page for every item with more data and acquiring choices.
This module is like the PayPal one above, aside from that it makes a catch that acknowledges Stripe installment.
It’s not exactly as complete as WooCommerce but rather is most likely somewhat less complex surprisingly. You can allow installments from all the real processors (PayPal, Stripe), and the module will convey your computerized item once somebody pays for it. This module is a decent center ground between a basic installment catch and a complete eCommerce arrangement.
If you have any other suggestions, feel free to leave a comment.
